It’s been four years since the fearsome, prodigiously-sourced tech journalist and all-around media star Kara Swisher has been contributing to The New York Times, both with writings for the opinion section, the hit podcast Sway, and, most recently, a weekly newsletter. She’d been splitting her time with Vox Media’s New York magazine, where she co-hosts another buzzy podcast called Pivot with Scott Galloway. Alas, it appears that Swisher’s run with the Times is coming to an end. Sources tell us she’s leaving the gig and, true to her M.O., “wants to be more entrepreneurial.” She’ll be staying with New York magazine to pursue a new project, someone with knowledge of the plans told me.
After co-founding the influential websites and conference businesses AllThingsD and Recode, Swisher became something of a one-woman business in her own-right, spreading her wings—and her market value—as a singular, independent brand. She’s gone from churning out relentless, granular web scoops about the inner-workings of places like AOL and Yahoo, where she was the company scourge for a good stretch of time, to making news via freewheeling, no-holds-barred interviews with big shots, both onstage and on her podcasts. Not to mention the Silicon Valley cameo and official Succession podcast for HBO.
More details on Swisher’s New York mag plans as we get them.