In honor of International Women’s Day this month, we’re spotlighting some of our favorite maternity brands. And let’s just say that maternity fashion would be, well, unfashionable if it weren’t for these female founders. Thanks to the ladies behind the lines featured, we have chic, functional clothing for all three trimesters and beyond. So whether you’re pregnant, nursing, or need a gift for a new mom in your life, celebrate International Women’s Day with these beloved maternity brands and the amazing women behind them below.
Chelsey Oliver is the creative and brand director at Seraphine Maternity. A mother of three, she values practicality, so you’ll find shirts and dresses that’ll grow with your bump and pieces that allow for easy pumping and nursing. “Being a mom myself,” Oliver says, “has taught me the importance of drawing inspiration from new and expecting mums around me, along with midwives and doulas. We are dressing women through a unique set of pregnancy milestones, from baby showers to hospital bags and in motherhood. I always focus on designs that make these milestones and life as a new mum a little bit easier.” Highlights include a faux fur-lined parka with a zip-off kangaroo panel to wear over your little one in a carrier or sling (they call it “bump-to-baby-wearing”). And stretchy cotton overalls with adjustable size panels to accommodate wherever you are in your pregnancy. Did we mention that some of these pieces have been worn by Kate Middleton and her sister, Pippa? Sold.
Sammy + Nat
Sammy + Nat was founded by Samantha Benson in honor of her late mother, who was a midwife. This line is made to look effortless and stylish, while still being practical. And Benson values her team as much as the products they create. “We are a company of all women, most of whom have kids and families. I am working to cultivate a workplace geared towards understanding and flexibility,” she says. Their signature Peruvian Pima cotton pajamas are a standout, expertly blending comfort with style.
Armed with a doctorate in public policy and experience as a UN advisor strategist, Elle Wang founded Emilia George to offer women in the workforce chic, sustainable pieces to give them a sense of empowerment at home and work. Pieces are made with recycled and eco-friendly fabrics—and this mesmerizing silk-lined cape is one that’ll work through pregnancy and beyond.
Ariana Goldman is the mama behind Hatch Collection, which she founded after years on Wall Street and the fashion industry. “When I was pregnant with my first daughter, Charlie, in 2010, I found the maternity options out there to be underwhelming and uninspiring…there wasn’t anything out there that let me feel a bit more like myself,” she says. Even from the start, her goal was to help women find classic wardrobe staples to make them feel good at every phase of pregnancy. Over the past decade, her offerings have expanded exponentially, even into skincare. The selection—from super-soft sweaters and jumpsuits designed for nursing to the brand new denim collection—is vast and endlessly versatile.
Created in 2009 with the notion that just because a woman’s body is changing doesn’t mean her style has to, Everly Grey is about contemporary and cool pieces from cozy robes to garden party dresses. And when it comes to cost, this brand won’t break the bank with all items under $100.
Mother of two, Deeanne Akerson, founded Kindred Bravely after searching for a good set of nursing pajamas. From there, her brand grew and now offers a wide selection of comfortable, useful, and stylish nursing and maternity clothing. She believes that moms have to stick together (hence “kindred”) and hopes that her collection will help support women, making them feel seen and heard through all stages of life. Akerson says, “We want moms to find comfort—whether that means getting a comfortable bra, reading a blog that reminds her how amazing she is, or finding support through our community.”
During her third pregnancy, model Nicole Trunfio realized tight elastic bands and seams from her clothing played a part in her acid reflux. So, she founded BUMPSUIT, a line of full-body jumpsuits, dresses, and bras that feel like a second skin without compressing sensitive areas of the body. “As we continue to grow, my mission is to help women in all stages of life embrace all their lady bumps and have important conversations surrounding motherhood so that no one feels alone on their journey,” Trunfio explains. Speaking of growth, Bumpsuit just launched an outerwear collection, featuring a classic and comfy duster coat.
Ingrid & Isabel
It all started when Ingrid Carney was pregnant with her daughter, Isabel. She was running late and pulled a tube top over her unbuttoned jeans, in turn creating her first product, the Bellaband. This innovative piece allows women to wear their regular jeans throughout their pregnancy. Twenty-one years later, Ingrid is still creating new pieces—affordable dresses, jumpsuits, leggings, and more—all made to stand the test of time so clothing can be reworn and waste minimized. “We’re the brand that tells mom to not buy maternity just yet. We meant it with the Bellaband, and still do with our whole line. Every closet should be canvassed to use as much of what Mom has, for the planet and to help her maintain her identity,” says Carney.