Dubai’s Department for Economy and Tourism, (DET), in continuation of its ongoing activities in Africa has released dates for its South Africa roadshow. Dubai Tourism is showing its renewed commitment to Africa by its sustained pivot towards all of its relationships across the
African continent. The next stop on the tour will be South Africa, where it will embark on a multi city roadshow in Cape Town, Durban and Johannesburg.
A multi-pronged strategy to keep Dubai safe, open and accessible has seen Dubai ranked as the No.1 global destination in Tripadvisor Travellers’ Choice Awards 2022. The new tourism figures from DET show that overall, Dubai hotels maintained an average occupancy level of 76 per cent from January to May 2022. According to data from hotel management analytics firm STR, Dubai ranked No.1 globally in hotel occupancy, ahead of other international destinations including New York (61 per cent), London (60 per cent) and Paris (57 per cent), for the January-April 2022 period.
Dubai was also voted the world’s No.1 destination for ‘City Lovers’ and No. 4 destination for ‘Food Lovers’ in Tripadvisor Travellers’ Choice Awards 2022. The MICHELIN Guide Dubai, which launched in June, shines a light on Dubai’s position as a global gastronomy hub, providing a fresh perspective and new insights into the diversity, creativity and multicultural nature of Dubai’s culinary offering – one that is drawn from traditional Emirati cuisine, as well as from the cuisines of more than 200 other nationalities living in the city, Africa included.
Dubai Tourism will begin the 2022 South African roadshow in Cape Town on August the 15th; followed by Durban on August 17th, and finally Johannesburg on August 19th. The roadshow will highlight Dubai’s affordable experiences and the diversity of the city’s offerings to key travel partners in South Africa. Highlights of the road show, span across travel, hospitality, entertainment and Dubai’s citywide events, with a focus on leisure, family travel, education and medical tourism. Key elements of the event will include breakout network sessions, partner presentations, one-on-one meetings, and medical facility updates.
Some of the organizations that will accompany DET to South Africa include Hotels, Hospitals and other stakeholders in the Dubai Tourism ecosystem.
HOTELS – 25hours Hotel Dubai One Central L.L.C, Aloft Hotel City Centre Deira Dubai, Atlantis The Palm Hotel & Resort, Four Seasons Resort Dubai at Jumeirah Beach, Golden Sands (3) Hotel Apartments, Jumeirah Group, Habtoor Palace, LXR Hotels & Resorts L.L.C, Pullman Dubai Creek City Centre, Radisson Blu Hotel – Dubai Deira Creek, Radisson Hotel Group, Rove La Mer
Hotel L.L.C, S L S Hotel and Residences Dubai L.L.C, Swiss Hotel Alghuraair L.L.C, TRYP by Wyndham Dubai and also Terra Sol Hospitality Services.
HEALTHCARE – Dubai Healthcare Authority in the company of select private hospitals.
ATTRACTIONS – Dubai Parks & Resorts, The View At The Palm L.L.C.
AIRLINES – Emirates Airline.
DESTINATION MANAGEMENT COMPANIES – Arrival Gate Tourism, Dusk Travel and Tourism, Groups Travel Tourism, Liberty International Tourism
Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), commented:
“As Dubai continues to welcome tourists from around the world, we are focused on accelerating momentum even further, driven by the vision of our leadership to make Dubai the world’s most visited destination and the best city in the world to live in and work. This South Africa visit by a major delegation of Dubai’s tourism ecosystem reflects our commitment to fostering enhanced collaboration and building quality trade partnerships in this very important market. During the visit, our delegation will explore opportunities for mutual cooperation and highlight the diversity of our offering, especially those catering to the interests of South African travellers, such as the variety of adventure experiences and beach getaways in the city, as well as our sustainability and nature offerings.
We will also showcase Dubai as the ideal winter sun holiday hub for travellers from this market. We look forward to working closely with our partners in South Africa to instill confidence and trust in both business and leisure travellers alike and reassure them that Dubai remains open, safe, accessible, and committed to delivering exceptional destination experiences.”