Adidas sports bra ads featuring breasts banned in UK for ‘objectifying’ women

UK’s advertising watchdog has banned sportswear brand Adidas’s latest ad that features a grid of women’s breasts of all shapes, sizes and colours. Adidas had put out the image as part of its latest campaign aimed at promoting a sports bra range.

The image was posted alongside a caption that read: “Breasts of all shapes and sizes deserve support and comfort tailored to them. Which is why our new sports bra range contains 43 styles, so everyone can find the right sports bra for them.

“In sport, everybody should feel free and inspired by what their bodies can achieve,” read the Twitter post. The Advertising Standards Authority (ASA) was forced to ban the ad after it received as many as 24 complaints about it.